Market review
Where your category is growing, who you are up against, and how they sell.
What it is
A plan before the spending starts
Many brands begin with ads and channels and only later ask what the plan was. We start the other way round.
We look at your products, margins, competition and customers, then decide which channels deserve your budget, what each one should do, and how progress will be measured.
MarketplacesOwn storePaid adsOrganicSocialQuick commerce
What we do
What the plan covers
A working document you can act on, not a slide deck that sits unopened.
Channel strategy
Which platforms are worth your time now, and which are a distraction at your stage.
Budget planning
How to split spend between channels so each one has a fair chance to prove itself.
Positioning
How your brand should be presented against the alternatives a buyer is comparing.
Calendar
A month-by-month plan for launches, campaigns, sale events and content.
Measurement
The numbers that matter for your business, and how often we look at them.
How we work
From brief to brand-ready
01
Discover
Sessions with you to understand the business, the products and the constraints.
02
Research
Category, competitor and demand research, plus a look at your current performance.
03
Plan
The written plan, with channels, budgets, calendar and targets.
04
Review
We revisit the plan as results come in and adjust what is not working.
Related work
Open Portfolio Where this fits in
Every discipline we work in has its own home in our portfolio, from websites to design, SEO and content.
Questions
Good to know
Is this useful if I am just starting out?
Especially then. Deciding what not to do early saves more money than any campaign optimisation later.
Do you execute the plan as well?
We can. Many clients have us run the listings, content and ads that follow from the plan, but you are free to execute it yourself or with another team.
How long does planning take?
Usually a couple of weeks, depending on how much data is available and how many categories are involved.
What do you need from us?
Access to your sales data, current spend, product costs and margins. The more honest the inputs, the more useful the plan.
Let’s build it