Demand research
How much interest a category gets, and how it moves through the year.
What it is
Know the market before you commit
Before adding a product, entering a category or setting a price, it helps to know what the market already looks like.
We research demand, competition, pricing and trends in your category, and give you a straight answer about where the opportunity is and where it is not.
Category researchCompetitor pricingSearch demandReview miningTrends
What we do
What the research covers
Category, competitor and pricing intelligence you can act on.
Competitor study
Who leads the category, how they price, and what their listings do well.
Pricing analysis
The price bands buyers accept, and what that leaves you after fees and shipping.
Search data
The terms buyers use and how demand is spread across them.
Review mining
What existing buyers complain about, which is often where the opportunity sits.
Recommendation
A clear view on whether to enter, at what price, and with what product mix.
How we work
From brief to brand-ready
01
Scope
We agree the category, competitors and questions to answer.
02
Collect
Data gathered from marketplaces, search tools and public sources.
03
Analyse
Patterns identified and checked before anything is presented.
04
Present
Findings and a recommendation, with the data behind it.
Related work
Open Portfolio Where this fits in
Every discipline we work in has its own home in our portfolio, from websites to design, SEO and content.
Questions
Good to know
Where does your data come from?
Marketplace listings and reports, search and keyword tools, and public sources. We tell you where each number comes from and how confident it is.
Can you tell me exactly how much a competitor sells?
No, and anyone who claims exact figures is estimating. We give ranges and explain the method behind them.
How long does a study take?
Usually one to two weeks depending on the category and how many competitors are involved.
Do you cover international marketplaces?
Yes, where data is available, though depth varies by country.
Let’s build it